Category: “Personal Productivity”

I have to say that I am finding extremely interesting the reading of Focus: The Hidden Driver of Excellence, by Daniel Goleman. In my opinion, knowing how to pay attention where we need to do it at every moment is, probably, one of the most valuable skills today, and also, one of the most difficult to achieve. This book addresses the issue from a perspective based entirely in science, which gives the material exhibited a special relevance, well above most of the common posts and guru-tips you can find on the internet.

I am not a fan of the tradition of making New Year’s resolutions. For two reasons. Firstly, because resolutions do not work. They are actually just wishes or dreams with no target date. They are usually defined in such a generic way (“enjoy life more”, “learn something new”) that do not involve any specific action you should take to achieve them. It is like trying to win the lottery without purchasing any ticket. You know it’s not going to happen.

Here I leave you something to think about this holidays…

In this article I am not going to explain how you should make your decisions (who the hell am I?). Simply, I will present you a set of facts and theories about the decision making process. The idea is that if you know the process by which you make your own decisions, you will be able to make them more effectively. Also, let it be said, knowing how the human’s mind works in this type of processing also gives you the ability to influence others’ decisions (if you work in advertising, marketing or sales, this should be of your interest.)

A few months ago, a Hyperink Press editor got in touch with me and offered me to do a beautiful ebook based on the best content from this blog. Apparently, they had thoroughly researched the blog, and both the subjects and the quality of our articles fit pretty well in their company’s mission: to bring readers blogs with good content—often difficult to find—so they can learn about a topic in a fun and fast way.