Tag: “Goals”

In 2006, Joseph C. Nunes and Xavier Dréze published a study called The Endowed Progress Effect: How Artificial Advancement Increases Effort. They describe a very interesting phenomenon used in marketing, which you can also use to take on your projects with greater motivation.

Something that all the people interested in the existing methods of personal organization and productivity have in common is a deep desire to reach a future state much better than today’s. These people have control over what is happening and, therefore, seek ways to do things better, faster or easier. They are people willing to admit that they might need to change some habits. This leads to a paradox: people who want to be more productive are actually those who need it the least.

Workers who lose their jobs, freelancers who don’t find more clients, companies that stop getting new orders… The current economic recession is forcing many people to rethink their future. Even those that have a steady job are no longer considering it permanent—they shouldn’t—and beginning to think that another way of life is possible and, probably, necessary.

I just found an article that publishes the list of Top 50 Most Motivational People on the Web and I am not surprised to find in it many authors whose work is based on the principle of doing more with less effort, a.k.a productivity, as the following:

As we approach the end of each year, many people make the usual review of what they have achieved, find out whether they feel good or not about it, and articulate a good set of resolutions for the new year.