Stress-free productivity does exist

Creating and running a startup is a tough task. Fortunately, there are methods that teach you how to manage your day-to-day life and help you achieve the product your customers want. Methodologies such as Lean Startup draw a framework of action and put order in a process that has a tendency to chaos.

The anchoring effect is one of the most solid tested phenomena in the world of experimental psychology. Daniel Kahneman and Amos Tversky carried out a good number of experiments, which conclusions you can find in the book Thinking, Fast and Slow.

Results of the Survey to Prioritize Improvements

In his famous book Influence: The Psychology of Persuasion, Dr. Robert Cialdini talks about the scientific principles behind the art of influencing on people. This book, which has become a reference for any marketing professional, states six universal principles that determine what moves people to change their behavior.

In recent weeks we have made the following small improvements: