Category: “Personal Productivity”

Creating and running a startup is a tough task. Fortunately, there are methods that teach you how to manage your day-to-day life and help you achieve the product your customers want. Methodologies such as Lean Startup draw a framework of action and put order in a process that has a tendency to chaos.

The anchoring effect is one of the most solid tested phenomena in the world of experimental psychology. Daniel Kahneman and Amos Tversky carried out a good number of experiments, which conclusions you can find in the book Thinking, Fast and Slow.

In his famous book Influence: The Psychology of Persuasion, Dr. Robert Cialdini talks about the scientific principles behind the art of influencing on people. This book, which has become a reference for any marketing professional, states six universal principles that determine what moves people to change their behavior.

Have you ever spent several hours trying to solve a problem without getting it, and a couple of days later, when you had already forgotten about it, you suddenly wake up in the middle of the night with the solution in your mind? Or maybe the solution has come to you when you were relaxed taking a hot shower?

Beep! Beep! Beep!